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MUMBAI: Discovery Communications will launch its first sports channel, DSPORT, in India. The launch marks the first time in over 10 years that a media company has introduced a new sports channel for the Indian market.
DSPORT will air over 4000+ hours of ‘live’ content every year.
Karan Bajaj, SVP and General Manager, Discovery Networks Asia-Pacific said, “We are excited to add yet another flagship brand to our growing offering with the launch of DSPORT, which is set to redefine sports entertainment. Combining India’s passion for sports with our global expertise in sports production DSPORT will offer a daily dose of 10+ hours of live content for viewers across the country.”
RC Venkateish, former MD of ESPN Star and former CEO of Dish TV IndiaBSE -0.82 % will be working closely with DSPORT, especially in areas related to content acquisition for the channel.
Discovery is in talks with multiple DTH and cable operators for distribution of the channel. It has already signed deal with Hathway Cable & Datacom and a few other multi system operators and will be available across 35 million households from tonight.
Sports properties of the channel include:
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Horse Racing: exclusive rights to telecast daily live racing from the best of UK and Irish tracks totaling over 7000 races/ year
• Football: Brazilian League, Chinese Super League, Portuguese League, Major League Soccer (USA)
• Golf: British Open (The Open Championship), US Open, PGA Championship, LPGA
• Motorsports: NASCAR, FIA World Rallycross Championship
• Rugby: 6 Nations Rugby
• Cycling: Tour de France (a property of Eurosport)